Not sure what to make of this. Just last Summer Nissan increased the # of Titan configurations so the Titan could compete better.
Now they are going to decrease the # of Configurations to compete better.

http://www.freep.com/apps/pbcs.dll/a...801200550/1001

Nissan to cut Titan offerings

Nissan Motor Co. plans to cut down on the variations of the Nissan Titan in hopes of improving its chances in the market, said Mark McNabb, Nissan North America senior vice president of sales and marketing.

Titan sales fell 8.9% in 2007 to 65,746, well below the Ford F-series at 690,589. The leaders in the full-size pickup segment, General Motors Corp. and Ford Motor Co., offer a seemingly endless list of packaging combinations.

But at Nissan's volumes, the variations hurt sales by making it harder for the dealer to have the right truck on the lot for customers, McNabb said last week while at the Detroit auto show preview. "Our 2008 is dedicated to simplifying our package offerings," he said.

By Joe Guy Collier

__________________
2007 Tundra, Limited DC, 4X4,5.7L
NAV, TRD,TOW
Xlerator Exhaust
aFe Stage 2 CAI
Desert Sand Mica

Obviously, Mark McNabb is an idiot!

__________________

Question: How can they cut variations? They only offer two now! Unless I miss my guess you can only choose between the King Cab and the Crew Cab, long and short beds. How are they going to cut that? Start selling units with only 3 wheels? I just read in another post that Nissan is firmly committed to staying in the Titan game, and that they have admitted that their advertising stinks. Although I do really like their trucks, (I currently own 2 Titans), I have to admit that they REALLY have to sort out their management.........Sheese!

that's just hilarious! they have the fewest number of configs available and they're going to cut them, to better compete? the dizzying amount of configurations on the F150 too confusing for people? they want to make it 'easier' for people to chose the Titan configs? C'mon McNabb......

__________________
'04 2wd with PRG stuff......



"Wait a minute. What did you just say? You're predicting $4-a-gallon gas? ... That's interesting. I hadn't heard that." --George W. Bush, Feb. 28, 2008

I am just guessing, but I would bet that Nissan is considering reducing the # of bed options. I see that the Titan has 4 different bed sizes available, if they are all available in the XE,SE,LE, and Pro-4x, that is a lot of different configurations.
When you look at the relatively small sales #'s overall, some of those configurations probably have very low sales #'s and may not be worth the expense to keep in production.

__________________
2007 Tundra, Limited DC, 4X4,5.7L
NAV, TRD,TOW
Xlerator Exhaust
aFe Stage 2 CAI
Desert Sand Mica

Why do I feel like Nissan just doesn't understand the American truck market??

__________________

they did enough research to build and introduce the Titan... except for diff and brake issues, it was (perhaps still is) better than all the trucks out........they simply lagged behind in further pushing it onto the American truck market. Now that times are tough, to use a popular cliche, it does appear they do not understand the market.....sh!t, maybe they should be using a big, bad, tough-sounding cowboy in their commercials .......(oh yeah, what commercials?)

__________________
'04 2wd with PRG stuff......



"Wait a minute. What did you just say? You're predicting $4-a-gallon gas? ... That's interesting. I hadn't heard that." --George W. Bush, Feb. 28, 2008

If we will remember, it was Nissan who raised the bar in truck performance in 04. Nobody else was even close. They are still at the forefront of performance and useful design............. But, hiding their product under a bushel basket, in a dark closet, under a rug isn't quite the way to increase sales. If nobody knows your product, nobody buys......DUH! No matter how good it is or how much you have improved it! It probably wouldn't hurt for all of their management to adopt "one company line"