Originally Posted by Red Alert

I think Nissan's failure to market or improve the Titan falls squarely on the shoulders of Renault. Nissan has never been better that 3rd in Japan since forever. Renault has always had a culture of being "cheap" when it comes to improvements and development. They are willing to pay initially to develop something, but once made they expect you to make do with what you've got until its time for a new model year. No continuous improvement like Toyota or Honda.

In the F1 world of $100M or $200M EURO budgets, even the Renault race teams are forced to scrimp and make do with what has been fielded. Fernando Alonso, left Renault partly over their reluctance to spend what it takes to remain competitive in the F1 world. And he was the driver who took two driver's championships in a row driving Renault F1 cars. He moved to another team when he saw how things were going at Renault.

So it is with Nissan under Renault's thumb. When you enter a market as competitive as the PU world has been, it takes more than a flash in the pan to remain top dog.

Red